For their annual keynote, Google Marketing asked us to expand the range and functionality of their design and motion language. Knowing everything would have to be made custom for the event and translated by each of their international partners, we set out to create a robust system that was eye catching, versatile, and easy to use. 

Starting with Google’s iconic palette, typography, and iconography, we developed three distinct tiers of motion, allowing the Google team to dial the energy and brand presence up or down as needed. In addition, each deliverable was built with a set of 34 swappable icons and in three different pallet variations, all accessible through easy to use drop downs and switches.